With The Summit and Pinnacle Springs rising along I-49 in Rogers, SJC Ventures is reshaping how Rogers will live, dine, and connect. From Whole Foods to Firebirds Wood Fired Grill to the Vista at Summit residences above it all - this corridor is set to make the Pinnacle area in Rogers reach even higher heights.
Overview
Developer: SJC Ventures (Atlanta-based, privately held, mixed-use development firm)
The Summit: 360 luxury apartments (Vista at Summit) + ground-floor retail/dining + Whole Foods anchor.
Pinnacle Springs: 80,498 sq ft of retail/restaurant space anchored by Whole Foods Market and now welcoming Firebirds Wood Fired Grill, the brand’s first Arkansas location.
Location: 46th Street & I-49 corridor, Rogers, AR in the heart of the Pinnacle Hills growth zone.
Timeline: Vista and the Pinnacle Springs retail spaces are currently slated for Feb 2026 openings with pre-leasing at Vista available now.
What’s Being Built (and where)
360 Class-A residential units ranging 597–1,772 sq ft, positioned directly above Whole Foods Market. Current rents are $1,775–$3,995 (studios → 2BR), with active 2025 leasing underway.
“Live-above-it-all” concept with on-site retail, lounge, plaza, and easy access to the Razorback Greenway.
SJC’s companion project to The Summit, located at W. Seneca Rd & S. Promenade Blvd. Firebirds Wood Fired Grill anchors the lineup - a polished-casual American restaurant with a wood-fired grill, FIREBAR®, and patio experience.
SJC frames Summit as a destination for shopping, dining, and modern living, with community activations and visibility off I-49. Exact tenant roster is rolling, typical of phased mixed-use.
Why here? Rogers is still compounding. Population grew ~2.1% YoY to ~71.4k in 2023, and median household income rose ~6% to ~$83k - fuel for higher-end mixed-use.
SJC lists Vista at Summit (360 units) opened this year; Vista’s site and ILS pages show pre-leasing options for move-ins February 2026.
Expect retail/dining in staged openings through/after residential delivery - standard for new mixed-use placemaking. (Developer materials emphasize destination retail vs. exact line-up.)
Market & Demographics (near-term demand)
Rogers: Population ≈ 76,493 (+2.4% YoY) · Median HH Income ≈ $83,000 · Median Age 34.
Benton County: Population ≈ 321,566 · Median HH Income ≈ $89,879 · Per-Capita Income ≈ $53,778.
Metro (Fayetteville–Springdale–Rogers): ≈ 605,600 residents, growing ~2% annually.
Housing: Average single-family home price ≈ $471,427 (+8.8% YoY) in Benton County.
Wages: Benton County led the nation in 2025 with +14.6% YoY average weekly wage growth.
Implication: This corridor sits in one of the fastest-growing, highest-income regions in Arkansas - a perfect backdrop for mixed-use urban living.
Regional Impact & Lifestyle Shift
The Summit and Pinnacle Springs represent more than new construction; they mark a pivot in Northwest Arkansas’s urban form from car-centric sprawl to amenity-rich, walkable centers.
Live-work-play synergy: Whole Foods, Firebirds, and Vista at Summit create an all-day ecosystem - morning coffee, lunch meet-ups, and evening dining without getting in the car.
Economic lift: High-visibility I-49 frontage + national dining brands = increased property values, tourism traffic, and retail spend.
Community gravity: Expect these nodes to anchor new residential interest and short-term rental demand along the Promenade/46th Street corridor.
Talk Business & Politics
What to Watch Next
Firebirds opening 2026 – the first national dining anchor for SJC in Arkansas.
Whole Foods opening 2026 - Word on the street is that Rogers’ only Whole Foods and the anchor tenant for this development will be open in February of 2026
Vista at Summit pre-leasing for 2026 – early rents are setting the benchmark for new Class-A product in Rogers.
Additional tenant announcements at Pinnacle Springs – expected within 90 days per SJC Ventures.
Retail absorption + traffic counts along I-49 – the best indicator of how quickly the district becomes a regional draw.
Firebirds Wood-Fired Grill
The Bottom Line
SJC Ventures is building more than projects - it’s building a new rhythm for Northwest Arkansas life.
With Firebirds Wood Fired Grill igniting Pinnacle Springs and Vista at Summit bringing luxury residences over Whole Foods, Rogers is stepping onto the national mixed-use stage.
For residents, it means walkable luxury and lively evenings. For current and future residents of the surrounding neighborhoods, it means more amenities and more demand to live in that area.
Thinking About Buying or Selling Near The Summit or Pinnacle Springs?
Reach out to [email protected] for a lay of the land for homes around this development and around NWA more broadly.
Sources: SJC Ventures, Talk Business & Politics, U.S. Census Bureau, Axios NW Arkansas 2025, World Population Review
Disclaimer: just because we are real estate agents or brokers does not mean we’re your real estate agent or broker. If you’d like to engage us, we’re happy to work with you but need an engagement in place for representation.
